How
to Plan a Corporate Event
How to get started planning your event
 Get Started Planning Your Event!
Any event takes planning and
committment, the person planning the event must be fully committed to its success. If you are the one planning
the event you must keep in mind that your reputation can rise or fall based on the success of the
event.
Unless you are an experienced event planner, do not be afraid to enlist the help
of colleagues or friends to work with you and brainstorm for the planning and organisation of the
event.
Here are the basic considerations which you must consider before you can know how to plan a
corporate event.
- What is the purpose of the event and main focus of
the event?
- What is the goal and benefits or
advantages that your company wants acheive by holding the
event?
- Brainstorm ideas on how you can best accomplish
your goals?
- When is the best time to hold this
event?
- How many people will be be at
the event?
- What is the best locality to host the
event?
- What venues in the desired locality can comfortably
cater for the number of people on the day and at the time you want to hold the
event?
- What is the event
budget?
- Is the budget sufficient to run a successful
event? If there is not enough budget don't give up - instead brainstorn on what you can do to
raise the additonal money required such as
-
- sell sponsorships (used by all
charities)
- offer advertising or benefit to your
suppliers
- sell tickets to the
event
- run a raffle
- screen a movie and sell tickets or some big
screen advertising (this is easier than you think and the production costs can be nill). You may even
be able to get the people that you hire the movie package from to produce a couple of adds
for you for no extra cost.
- Hold an Auction on the night for a major donated
prize such as an autographed football or jersey.
Note: All of this and many more must be known before an effective successful event can be
planned.
Here are the some of the steps you need to take to establish a plan for your event and ensure
the overall success of your event.
- Understand the purpose and establish a set of
goals for the event.
- Determine what is necessary to achieve the
goals and create a budget.
- Agree on a suitable date for the event. (make sure
that it does not coinside with major sports events etc. as this will imact significantly on the attendance
of your event.
- Create a guest list and plan how many people will be at the
event.
- Decide what entertainment you will have at the event (big
screen, music, band etc)
- Agree on the locality and check to see what venues are
available in the chosen locality on the chosen date that have sufficient space or catering for the number of
guests and have room as well for your planned entertainment.
- Inspect the available venues and choose the one most suitable
to your needs and budged.
- Make a list of any audio visual and sound equipment that
you will need (lectern, PA System, microphones, projector, projection screens, flipcharts, whiteboards, plasmas
or whatever else you might need).
- Make sure that the equipment you need is matched to the
size of the audience and is the best fit for the proposed environment (especiallly the type and size
of the screen, the projector strength and type and PA system power).
- Now you are ready to make a reservation at the
most suitable venue for your event.
- Identify possible sources of funding and begin to
request money for the event.
- Reserve the proper resources, equipment, and personnel
necessary for the event.(steps 3, 4, and 5 should happen at about the same
time)
- Publicise the event.
- Host the event.
-
Follow-up from the event.
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If
you would like a free copy of our corporate event panning
checklist to be sent by email just us at
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by - John Corrick
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Head Office - Ezehire Australia Limited - GPO Box 111, Brisbane
Qld. 4001 Phone 1300 789403 Email:
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